A selection of content and campaigns I’ve led across organic, paid, and creator-driven channels.
High-impact video designed for Instagram, TikTok, and YouTube Shorts.
Launches, brand storytelling, and performance-driven creative.
Creative built specifically for testing, learning, and scaling.
UGC and athlete-led content aligned with brand voice and goals.
Pace Recovery Center and Rising Roads Recovery
Long form videos Health and Wellness:
Treatment and health care focused
"Nick is the rare Creative Director who understands that design is a means to an end. He didn't just give us a beautiful campaign; he gave us one that actually converted. His 'business-first' mindset changed the way we look at our messaging, and the results speak for themselves. If you want art, hire anyone. If you want growth, hire Nick."
"In the recovery space, trust is everything. Nick has an incredible gift for crafting messaging that feels both deeply intentional and highly effective. He steered our brand through a complex launch with a level of empathy and clarity that we hadn't found elsewhere. He doesn't just make ads; he builds connections."
"Working with Nick is a breath of fresh air. He is hands-on and completely takes ownership of the process, which allowed me to focus on other areas of the business. He’s incredibly reliable and communicates so clearly that there was never any guesswork. He’s more of a partner than a consultant."
© 2025 Eric Best. All Rights Reserved
A full-stack creative and marketer who owns strategy, execution, and performance. From shaping the message to producing content and scaling it through paid and organic channels, I build marketing that actually drives results.
© 2026 Nick Massa. All Rights Reserved